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tam-estimate

Estimates TAM, SAM, and SOM for edtech ideas using top-down and bottom-up methods.

Updated Mar 21, 2026
Search Tags:#research#strategy#assessment#market-sizing#tam-sam-som#edtech#tam-estimate
One-click install
npx skills add https://github.com/lexijamesesq/Incubator --skill tam-estimate
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: tam-estimate
Source: https://github.com/lexijamesesq/Incubator/tree/main/claude/skills/tam-estimate
Command: npx skills add https://github.com/lexijamesesq/Incubator --skill tam-estimate

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Estimating the total addressable market (TAM) and serviceable market (SAM) for strategic ideas in the assessment/edtech space, turning vague opportunities into defensible sizing to guide product and strategy decisions.

Core Features & Use Cases

  • Top-down market sizing with geography, segment, category, and buyer filters, anchored by credible sources.
  • Bottom-up sizing based on known buyer counts and derived spend to ground the estimate in reality.
  • Reconciliation and scenario planning (conservative, moderate, aggressive) with a transparent methodology.
  • Automatic generation of a Research artifact at Research/{idea-name}/tam-estimate.md to document inputs, assumptions, and results.

Quick Start

Provide a TAM estimate for an idea by running both top-down and bottom-up analyses and saving the results to Research/{idea-name}/tam-estimate.md.

Frequently Asked Questions about tam-estimate

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I estimate TAM and SAM for an edtech product idea?▼

Estimating TAM and SAM for an edtech product involves running both top-down and bottom-up market sizing, resolving scope by geography and segment, then reconciling the results into a conservative to aggressive range.

What is the difference between top-down and bottom-up market sizing?▼

Top-down market sizing filters total market data by geography, segment, category, and buyer, while bottom-up sizing calculates derived spend based on known buyer counts to ground the estimate in reality.

How do I document market sizing assumptions for a strategic idea?▼

Document market sizing assumptions by generating a Research artifact at Research/{idea-name}/tam-estimate.md, which transparently records inputs, market definitions, segmentations, methodology, and scenario results.

Can I use this approach to size markets outside of assessment and edtech?▼

This approach specifically targets the assessment and edtech space, applying its top-down and bottom-up market sizing methodology to strategic ideas within those defined categories to guide product decisions.

How do I reconcile conflicting TAM estimates from different methods?▼

Reconcile conflicting TAM estimates by comparing top-down and bottom-up results, then scenario planning across conservative, moderate, and aggressive projections using a transparent methodology to deliver a reconciled range.

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