tam-sam-som-calculator

Calculate TAM, SAM, and SOM by inputting either a total addressable market value or population multiplied by ARPU. The tool generates a deterministic breakdown of market sizes alongside a citation-backed Markdown report suitable for go-to-market planning and investment decks.

Market sizing using population and ARPU involves multiplying the target population by the average revenue per user to establish a baseline TAM. The workflow then contextually applies filters to derive the SAM and SOM, producing a structured breakdown with transparent assumptions.

Yes, you can generate an investment deck market sizing report with citations. The workflow produces a formatted Markdown document that includes a SAM and SOM breakdown, transparent assumptions, and a dedicated sources section to ensure data auditability.

Market sizing supports US, EU, and Global regions through contextually adaptive questions. The calculation workflow adjusts its inputs and assumptions based on the specified geographic scope to provide relevant regional market estimates.

Standardize market sizing calculations by utilizing the provided reusable Markdown template and deterministic helper script. Running the script with your specific population and ARPU inputs ensures consistent, auditable market-size summaries formatted for iterative updates across multiple product ideas.