team-brand-mark

What problem does it solve?

This Skill provides comprehensive guidelines and visual patterns for designing internal team marks that align with industry best practices and the trivago brand system.

Core Features & Use Cases

• Design Guidance: Offers detailed principles and references for creating distinctive internal logos.
• Pattern Library: Presents 30 named construction patterns organized into families, emphasizing clarity, simplicity, and brand alignment.
• Hybrid Techniques: Includes recipes for combining patterns into hybrid concepts, aiding iterative design processes.
• Evaluation Framework: Provides rubrics and audit questions to ensure the distinctiveness and brand compliance of proposed marks.
• Use Case: A product team aims to craft an internal logo that visually extends trivago’s geometric and color principles, and uses the guidance to generate multiple concept options.

Quick Start

Review the design principles, then generate 3-5 initial logo concepts applying different patterns from the library, referencing SKILL.md for technique names.