What problem does it solve? Getting honest, effective press coverage for a developer product is hard: weak stories burn reporter relationships, embargoes leak through public repositories, and teams routinely over-promise what coverage delivers. This Skill qualifies whether news is real, shapes it into a pitchable angle, builds a verified media map, and runs the embargo and launch day without the common self-inflicted failures. ## Core Features & Use Cases - News qualification and angle selection: Score a candidate story against five newsworthiness tests, then choose among angle shapes (the shift, the practitioner, the broken system, the number, the underdog) ranked by effort, value, compliance cost, and efficiency. - Media map and pitch craft: Build a tiered map of 20-40 verified reporters with byline evidence and a do-not-pitch list, then write sub-150-word pitches with headline-predicting subject lines and a disciplined follow-up cadence. - Embargo, launch day, and playbooks: Plan exclusive-versus-embargo strategy, run the open-source leak check (tags, registries, changelogs, docs deploys), staff the announcement window, and apply per-class playbooks for funding, GA, breaking versions, benchmarks, licence changes, security incidents, acquisitions, and foundation donations. - Use Case: A startup closing a Series A in three weeks asks for a press plan. The Skill refuses to promise sign-up numbers, reframes coverage value as credibility and citation surface, picks the funding hook, builds the tiered media map, and produces a dated embargo schedule with a briefing pack checklist. ## Quick Start Ask the assistant to plan press coverage for your upcoming developer product announcement, starting with what happened, the date, and the audience that must believe it.
