the-controller-design

Start a UI/UX design process by defining an emotional design goal, conducting comparative research on similar UX problems, deriving specific interaction and visual decisions, and applying critique lenses to refine the interface.

Feeling-first design is an approach that uses an emotional statement to guide all UI and UX decisions. Use it for new features or redesigns to ensure interfaces are intuitive, elegant, and aligned with user emotions before development.

Conduct a design critique by applying specific design lenses in an iterative loop to rigorously evaluate and refine interaction and visual decisions, ensuring the final UI simplifies the experience and meets emotional goals.

Yes, you can use this structured design process for complex interfaces like dashboards. It guides you through defining feelings such as 'calmly in control' and deriving specific UI elements to systematically solve the UX problem.

The best way to define emotional design goals is to start with a clear emotional statement that describes how the interface should feel, ensuring all subsequent interaction and visual design choices align with that feeling.

Comparative research is needed to investigate similar UX problems and derive actionable lessons, ensuring your visual and interaction decisions are grounded in proven solutions rather than arbitrary choices.