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The smallest viable audience framework identifies a precise, psychographically defined group whose worldview aligns with your product. It diagnoses branding challenges by crafting a marketing promise to earn trust and permission for product launches.

To craft a positioning strategy, apply the framework diagnostic to define audience psychographics, translate insights into a resonant marketing promise, and build a permission ladder. This yields a structured, actionable show-up plan for campaigns.

Yes, you can use this framework for new product launches. It diagnoses campaigns by identifying the smallest viable market, defining psychographic audience details, and outputting a disciplined trust-building outreach plan.

The best way to build trust and permission is by consistently showing up with a clear marketing promise for your smallest viable audience. The framework outputs a structured permission ladder and show-up plan to guide this disciplined outreach.

You should avoid the smallest viable audience approach when your goal is mass-market saturation rather than targeted trust-building. This framework is designed for disciplined positioning and permission-based outreach, not broad, untargeted advertising.