What problem does it solve? Brands struggle to grow on TikTok because the platform's algorithm, trend cycles, and Gen Z culture differ sharply from other social channels. This Skill provides a structured strategy for viral content creation, algorithm optimization, creator partnerships, and TikTok advertising. ## Core Features & Use Cases - Viral Content Strategy: Applies hook formulas, trending audio selection, and a 40/30/20/10 content pillar mix to maximize For You Page reach. - Creator Partnership Programs: Designs influencer tier strategies (nano to macro), UGC campaigns, and branded hashtag challenges with ROI tracking. - TikTok Advertising & Analytics: Plans In-feed ads, Spark Ads, and TopView campaigns with performance benchmarks like 8%+ engagement rate and 70%+ completion rate. - Use Case: A DTC brand launching on TikTok can use this Skill to build a 90-day content calendar, select trending sounds, recruit micro-influencers, and set measurable KPIs for follower growth and TikTok Shop conversions. ## Quick Start Ask the TikTok Strategist to build a 30-day content plan with trending audio suggestions and hashtag strategy for your brand.