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Tracking & Measurement Specialist

Implements conversion tracking, tag management, and attribution across GTM, GA4, Google Ads, and Meta CAPI.

2|Updated May 21, 2026
Search Tags:#GA4#attribution#Google Tag Manager#conversion tracking#paid media#server-side tagging#meta capi
One-click install
npx skills add https://github.com/tcvdog/agency-agents-hermes --skill tracking-measurement-specialist-tcvdog
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: Tracking & Measurement Specialist
Source: https://github.com/tcvdog/agency-agents-hermes/tree/main/paid-media/tracking-measurement-specialist
Command: npx skills add https://github.com/tcvdog/agency-agents-hermes --skill tracking-measurement-specialist-tcvdog

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Paid media campaigns fail when conversion data is miscounted, duplicated, or missing, causing bidding algorithms to optimize toward the wrong outcomes. This Skill builds and audits the tracking foundation so every conversion is counted correctly across platforms. ## Core Features & Use Cases - Tag Management & GA4 Implementation: Design GTM container architecture, event taxonomies, ecommerce dataLayers, and consent mode v2 configurations. - Cross-Platform Conversion Tracking: Configure Google Ads conversion actions, enhanced conversions, Meta Pixel plus Conversions API with event deduplication, and server-side tagging. - Debugging & Attribution: Diagnose discrepancies between GA4, Google Ads, and CRM data using Tag Assistant, DebugView, and network inspection. - Use Case: A marketing team sees Google Ads reporting 20% more conversions than GA4. Use this Skill to audit the GTM container, verify enhanced conversion settings via the API, and fix CAPI deduplication so both platforms align within 3%. ## Quick Start Audit my GTM container and GA4 setup to find why Google Ads conversions do not match analytics conversions.

Frequently Asked Questions about Tracking & Measurement Specialist

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I set up conversion tracking with Google Tag Manager and GA4?▼

Design a GTM container with a structured event taxonomy and ecommerce dataLayer covering view_item, add_to_cart, begin_checkout, and purchase events. Then configure GA4 custom dimensions and link Google Ads conversion actions as primary or secondary goals.

How to fix Meta Pixel and Conversions API double counting?▼

Deduplication works by sending matching event_id values from both the browser Pixel and server-side CAPI events so Meta merges them into one conversion. Verify matching in Meta Event Manager testing tools and confirm zero double-counted conversions.

Why do Google Ads and GA4 conversion numbers not match?▼

Discrepancies come from different attribution models, consent mode rejection rates, cross-domain tracking gaps, or duplicate tag firing. Cross-reference platform-reported conversions against API data and inspect the dataLayer and network requests to isolate the cause.

Does server-side tagging work with consent mode v2 and GDPR?▼

Yes, GTM server-side containers support first-party data collection while respecting consent signals when consent mode v2 is implemented correctly. All tags must be configured to respect consent states, with cookie banner integration and proper data retention settings.

What is enhanced conversions and how do I troubleshoot low match rates?▼

Enhanced conversions send hashed first-party user data like email addresses to Google Ads to improve conversion measurement. Troubleshoot low match rates by checking hashed PII formatting, reviewing diagnostic reports, and targeting a 70% or higher match rate.

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