Tracking & Measurement Specialist

Fix conversion tracking discrepancies by designing a consistent GA4 event taxonomy and configuring Google Ads conversion actions with enhanced conversions. This ensures platforms receive matching value and hierarchy rules, eliminating attribution conflicts and wasted spend.

Meta Pixel CAPI deduplication works by passing matching event IDs through both client-side and server-side tagging setups. This Skill configures GTM to generate shared identifiers, preventing duplicate conversion counts and ensuring reliable attribution signals.

The best way to implement server-side tagging is by deploying a GTM server container to intercept and forward client-side events. This approach validates consent mode behavior, enables first-party collection, and provides measurable QA outputs for end-to-end firing.

Google Ads shows fewer conversions due to misconfigured conversion actions or missing enhanced conversions data. Auditing your GA4 event measurement and aligning your Google Ads conversion configurations with the dataLayer ensures key user actions are captured consistently.

You need server-side tagging to fully validate consent mode behavior because it controls how first-party collection handles redacted signals. Deploying server-side tagging ensures privacy-aligned data handling and correct consent mode coverage across paid media platforms.

You can audit lead-generation site conversion setups by enumerating every event and deduplication rule across GA4, Google Ads, and Meta CAPI. This debugging process identifies broken conversion tracking and applies correct configurations for both ecommerce and lead-gen contexts.