traffic-analyzer

Provide the advertiser's domain and the skill retrieves global rank, monthly visits, engagement metrics, and traffic sources via the SimilarWeb API or web search estimates. It then scores the domain 0-100 and gives a verdict on whether it is worth promoting.

Pass 2 to 5 domains and the skill builds a side-by-side comparison of traffic score, monthly visits, engagement, brand strength, and SEO share. It declares an overall winner with reasoning based on which site is the stronger promotion target.

Yes, the skill falls back to web_search queries and fetching the public SimilarWeb page to estimate rank and visits. Results are labeled as approximate estimates, while the API provides exact metrics.

Scores of 80-100 indicate an established brand that is safe to promote long-term, while 60-79 is a solid candidate. Below 40 signals weak or declining traffic, and under 20 is a red flag unless the program is early-stage with high commissions.

Missing data usually means the site is very new, has very low traffic, or is not yet indexed by data providers. The skill reports this as a score of 10/100 and treats the absence of data itself as a caution signal.