traffic-drop-detector

Analyze Google Search Console data to detect and diagnose page-level organic traffic decay.

17|5|Updated Jun 25, 2026
One-click install
npx skills add https://github.com/portermetricsample/marketing-skills --skill traffic-drop-detector
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: traffic-drop-detector
Source: https://github.com/portermetricsample/marketing-skills/tree/main/seo/traffic-drop-detector
Command: npx skills add https://github.com/portermetricsample/marketing-skills --skill traffic-drop-detector

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill identifies pages losing organic traffic before they reach a critical state, allowing you to intervene with content refreshes or technical fixes before rankings collapse.

Core Features & Use Cases

  • Trend Classification: Automatically categorizes page performance into labels like Winning, Losing, or Crashing based on traffic curves.
  • Root Cause Analysis: Diagnoses traffic drops by evaluating factors like stale content, SERP shifts, and visibility changes.
  • Use Case: Use this when you notice a dip in site-wide traffic to pinpoint exactly which URLs are underperforming and receive actionable recommendations to recover lost visibility.

Quick Start

Run the traffic drop detector skill to analyze the last six months of search console data and identify pages requiring immediate content updates.

Frequently Asked Questions about traffic-drop-detector

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I diagnose organic traffic drops using Google Search Console data?

Content decay happens when existing page traffic declines due to content staleness or SERP volatility. Detecting it early prevents critical ranking collapse by flagging losing traffic curves, allowing you to intervene with content refreshes before visibility drops severely.

How do I identify which URLs are losing organic search traffic?

Identify URLs losing organic search traffic by evaluating traffic curves to categorize page performance into Winning, Losing, or Crashing trends. This classification isolates specific pages requiring immediate technical fixes or content updates to recover lost visibility.

What is the best way to analyze content decay in SEO?

The best way to analyze content decay in SEO is to evaluate traffic trends over a six-month period to detect root causes like stale content or SERP shifts. This approach provides prioritized recommendations for refreshing pages and recovering lost rankings.

Do I need Google Search Console data to detect page-level traffic decay?

Yes, you need Google Search Console data to detect page-level traffic decay. The analysis operates on search console metrics to classify page performance trends and accurately pinpoint root causes like SERP volatility or content staleness.

Why does my site-wide organic search traffic suddenly drop?

Site-wide organic search traffic drops occur due to page-level performance decay caused by SERP shifts or content staleness. Analyzing individual URL traffic curves categorizes which pages are crashing, providing targeted recommendations to reverse the decline.