What problem does it solve? Users hesitate to convert when perceived risk outweighs perceived value, causing abandoned carts, bounced landing pages, and stalled onboarding. This Skill provides a structured framework for identifying trust gaps and placing the right trust signals at each stage of a conversion flow. ## Core Features & Use Cases - Trust Signal Framework: Covers visual indicators, social proof, structural guarantees, and competence demonstrations mapped to six risk types (financial, product, service, psychological, privacy, time). - Context-Specific Strategies: Tailored guidance for new brands, high-value transactions, and subscription services, plus a trust-killer checklist of elements that destroy credibility. - Trust Audit Template: A ready-to-use audit format for inventorying signals, assessing risk coverage, and prioritizing recommendations. - Use Case: When redesigning a checkout flow with high abandonment, use this Skill to audit missing guarantees, security indicators, and social proof, then place reassurance elements near the CTA. ## Quick Start Audit my landing page for trust gaps and recommend trust signals to reduce checkout hesitation.
