ttd-identity-and-uid2

Community

Master the UID2 framework for durable, privacy-conscious identity in programmatic advertising.

Authorscumunna
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill addresses the challenge of identifying users in a privacy-safe way across web, app, and CTV, providing a durable and addressable solution in a cookieless world.

Core Features & Use Cases

  • UID2 Understanding: Explain UID2, its role in the identity stack, and its privacy-conscious design.
  • Signal Erosion Analysis: Reason about uneven signal erosion and the importance of authenticated identity.
  • Token Rotation: Understand the process of token rotation and refresh for maintaining the validity of UID2 tokens.
  • Integration Path: Choose the right integration path for publishers, advertisers, data providers, and DSP buyers.
  • EUID and OpenPass: Explain the use of EUID for European and UK traffic and OpenPass for authenticated email collection.
  • Use Case: Imagine you are a DSP buyer looking to target a campaign in Europe. Use this Skill to determine the correct integration path using EUID and understand how to handle authenticated identity.

Quick Start

Use the ttd-identity-and-uid2 skill to explain the process of generating a UID2 token from an authenticated email.

Dependency Matrix

Required Modules

None required

Components

scriptsreferences

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: ttd-identity-and-uid2
Download link: https://github.com/scumunna/programmatic-skills/archive/main.zip#ttd-identity-and-uid2

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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