ttd-targeting-and-audiences

What problem does it solve?

This Skill provides a comprehensive understanding of audience targeting and data strategies within The Trade Desk, helping users navigate complex targeting concepts and data marketplace usage.

Core Features & Use Cases

• Targeting Concepts: Explains how audiences, data, and targeting work on The Trade Desk.
• Data Marketplace: Guidance on onboarding first-party data, layering marketplace and retail data, and building audiences on Unified ID 2.0.
• Use Case: For a user seeking to understand how to onboard first-party data and build a targeted audience on The Trade Desk, this Skill provides the necessary conceptual understanding and best practices.

Quick Start

Use the ttd-targeting-and-audiences skill to learn about onboarding first-party data and building audiences on The Trade Desk.