unit-economics-calculator

To calculate unit economics for a hybrid model, provide inputs like ARPU, COGS, CAC, and monthly churn to compute LTV, payback period, and contribution margin. This evaluates profitability and identifies optimization levers across mixed service and SaaS revenue streams.

A healthy LTV:CAC ratio for SaaS typically indicates strong profitability when the lifetime value significantly exceeds acquisition costs. The calculator assesses this ratio using your ARPU, churn, and CAC inputs to generate a direct health diagnostic for your business model.

To stress-test profitability across growth scenarios, the calculator models best, base, and worst cases using your baseline CAC, LTV, and margin inputs. This scenario analysis reveals how different growth paths impact contribution margin and payback periods.

Yes, you can use an optional gross-margin override when computing contribution margin. This allows you to manually adjust profitability assumptions alongside standard inputs like ARPU and monthly churn to better reflect your specific service or SaaS cost structure.

To calculate the CAC payback period for a new venture, you need ARPU, COGS, CAC, and monthly churn inputs. These variables compute the time required to recover acquisition costs and generate a complete unit economics health assessment.