unit-economics-tracking

To calculate customer acquisition cost (CAC) and lifetime value (LTV) by channel, you segment your marketing spend and customer revenue data by acquisition cohort and channel. This framework processes channel-specific data to determine the exact cost and total value of acquired users.

A good LTV:CAC ratio ensures your customer acquisition spend is profitable and scalable, typically targeting at least a 3:1 return. You track it by measuring the total value a customer brings over their lifetime against the cost to acquire them across different cohorts.

Yes, this unit economics tracking framework supports direct integration with ecommerce platforms like Shopify, WooCommerce, and BigCommerce. It ingests your store data to calculate key metrics like CAC, LTV, and payback period.

The best way to determine the payback period for new marketing channels is to analyze cohort-specific revenue against acquisition costs over time. This framework calculates exactly how quickly new customers become profitable for each channel.

Your customer acquisition cost (CAC) varies across cohorts due to differences in channel efficiency and marketing spend allocation over time. Segmenting analysis by acquisition cohort and channel isolates these variables to reveal true profitability.