user-research

To write a user research interview guide, focus on past behavior using critical incident questioning and in-session laddering while strictly avoiding hypotheticals, leading prompts, and solution prompting to uncover real motivations.

Generative qualitative user research uncovers real user needs by exploring what people do, think, and need in their real-world context through methods like ethnographic observation and semi-structured interviews before solutions exist.

Contextual inquiry reduces recall bias by observing users in their actual environment through shadowing or fly-on-the-wall ethnographic techniques, capturing real-time behaviors instead of relying on remembered accounts.

A diary study tracks user behaviors and motivations over time using longitudinal prompts, allowing you to study change and surface lived experiences during early product discovery rather than evaluating existing features.

Generative qualitative research is not suited for evaluating existing designs or analyzing quantitative analytics, as it focuses strictly on early discovery to surface behaviors and motivations from lived experience prior to solution development.

Yes, generative user research requires verification via recording and consent to ethically conduct ethnographic observation and ensure findings accurately reflect participant behaviors without leading prompts.