What problem does it solve?
Converts messy qualitative and quantitative user data — interviews, surveys, usability tests, support logs, and analytics — into clear, evidence-backed themes, personas, and prioritized opportunities that product teams can act on.
Core Features & Use Cases
- Thematic analysis: Structured workflow from familiarization and coding to theme refinement and reporting.
- Affinity mapping & synthesis: Collaborative clustering of observations into named themes and higher-level patterns.
- Triangulation: Combine interviews, surveys, and analytics to strengthen findings and surface contradictions.
- Interview and survey interpretation: Extract observations, representative quotes, frequency counts, and segment differences.
- Persona creation and opportunity sizing: Build evidence-based personas and estimate addressable users, frequency, severity, and willingness-to-pay for identified opportunities.
- Use Case: Turn a set of 20 interview transcripts and a 300-response survey into a prioritized roadmap proposal with supporting evidence and recommended next steps.
Quick Start
Synthesize interview transcripts, survey responses, and analytics into prioritized themes, supporting quotes, and recommended product actions.