utm-builder

You can generate UTM-tagged URLs by providing a landing URL and campaign details to produce canonical utm_source, utm_medium, and utm_campaign values. This enforces consistent lowercase snake_case naming to prevent fragmented GA4 attribution reporting.

Creating bulk UTM tracking links is best handled through bulk CSV generation, which processes large batches of URLs for multi-channel campaign launches. This allows easy export of tagged URLs directly into your marketing workflows.

Your UTM campaign tagging fragments Looker Studio reports when source and medium values lack consistent naming conventions. Enforcing canonical sources and mediums with lowercase snake_case prevents this fragmentation and ensures accurate GA4 attribution.

Yes, you can use a CSV file to generate UTM parameters for paid social and paid search campaigns. The generator supports bulk CSV export across paid search, paid social, email, and organic traffic while applying canonical sources and mediums.

Yes, the UTM builder validates inputs to enforce canonical sources and mediums while warning against banned combinations. This validation and governance step protects your GA4 attribution integrity across all generated campaign URLs.

Yes, you need Python to run the UTM generation script located at scripts/utm_builder.py. This script performs the actual URL generation, applying the required input validation and output formatting.