value-proposition-canvas

To write a value proposition using the JTBD framework, structure your customer research into a 6-part template covering Who, Why, What before, How, What after, and Alternatives. This generates strategic value propositions and segment-specific marketing copy.

The best way to create segment-specific marketing messaging is to apply a 6-part JTBD template to your target segment. This process produces a core positioning statement alongside channel-ready marketing copy tailored for multiple customer segments.

To generate a positioning statement for a new market, input your target segment and supporting customer research into a structured JTBD framework. This yields a formal positioning statement and aligned onboarding messages for the new audience.

Yes, you can use JTBD to refine messaging for existing offerings across channels. By re-evaluating customer jobs and alternatives, the framework outputs updated positioning statements and channel-ready marketing copy for your current segments.

To generate go-to-market positioning and onboarding copy, you need to provide a defined target segment and any supporting customer research. These inputs drive the framework to output strategic value propositions and marketing-ready statements.

Yes, this value proposition framework works for multiple customer segments simultaneously. It processes your target segments to produce distinct, channel-ready marketing statements and onboarding messages tailored to each specific group.