What problem does it solve? Product teams often struggle to articulate why customers should choose their product, producing vague or solution-first messaging. This Skill structures the value proposition process around the customer's job-to-be-done, producing a clear, segment-specific statement ready for marketing and sales use. ## Core Features & Use Cases - 6-Part JTBD Template: Walks through Who, Why, What Before, How, What After, and Alternatives to build a complete value proposition. - Positioning Output: Produces a concise 1-2 sentence value prop statement plus a positioning statement for marketing use. - Framework Comparison: Explains when to use this template versus Strategyzer's Value Proposition Canvas. - Use Case: A product manager launching a design tool for non-designers uses the template to define the target segment, current pain (complex tools, expensive designers), the solution's differentiators, and why customers would switch from alternatives like Photoshop or Fiverr. ## Quick Start Create a value proposition for my product using the 6-part JTBD template, covering the target customer, their problem, current alternatives, and our differentiation.
