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value-proposition

Design a value proposition using a 6-part JTBD template.

25.0k|2.7k|Updated Mar 1, 2026
Search Tags:#value proposition#JTBD#product strategy#competitive analysis#market positioning#customer value
One-click install
npx skills add https://github.com/phuryn/pm-skills --skill value-proposition-phuryn
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: value-proposition
Source: https://github.com/phuryn/pm-skills/tree/main/pm-product-strategy/skills/value-proposition
Command: npx skills add https://github.com/phuryn/pm-skills --skill value-proposition-phuryn

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you articulate the unique value your product offers to customers, ensuring clarity and market resonance.

Core Features & Use Cases

  • Structured Value Proposition Design: Utilizes a 6-part JTBD template (Who, Why, What before, How, What after, Alternatives) for comprehensive analysis.
  • Customer-Centric Framing: Prioritizes understanding the customer's problem and desired outcomes before defining the solution.
  • Competitive Differentiation: Explicitly identifies and contrasts your offering against alternatives.
  • Use Case: When launching a new feature, use this Skill to clearly define why customers will choose it over existing solutions or workarounds.

Quick Start

Use the value-proposition skill to design a value proposition for a new AI-powered meeting summarizer targeting busy project managers.

Frequently Asked Questions about value-proposition

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write a value proposition using the JTBD framework?▼

A JTBD value proposition articulates customer value by analyzing six components: target audience, their motivation, previous solutions, your product mechanism, the new outcome, and competitive alternatives.

What is the best way to structure a value proposition for product strategy?▼

Structuring a value proposition for product strategy involves a 6-part JTBD template that prioritizes customer problems and desired outcomes before defining the solution and its competitive differentiation.

How do I articulate competitive differentiation in my product messaging?▼

You articulate competitive differentiation by explicitly identifying and contrasting your offering against existing alternatives and workarounds within the value proposition to highlight unique customer value.

When do I need a structured value proposition for a new feature?▼

You need a structured value proposition when launching a new feature to clearly define why customers will choose it over existing solutions, ensuring market resonance and problem-solution fit.

Can I use a JTBD template for B2B market positioning?▼

Yes, a JTBD template works for B2B market positioning because it systematically maps customer problems to your solution and contrasts it against alternatives, clarifying your unique value.

Why does my product messaging fail to resonate with target customers?▼

Product messaging fails to resonate when it lacks a customer-centric value proposition that clearly articulates problem-solution fit and contrasts the offering against existing alternatives.

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