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Verticales de Producto - Movistar

Provides product-specific tone, emotion, visual, and mandatory rules for Movistar campaign copywriting.

1|Updated Jun 29, 2026
Search Tags:#telecom#brand tone#creative guidelines#movistar#campaign copywriting#product verticals#btl marketing
One-click install
npx skills add https://github.com/Superreal-io/maia-campaign-skills --skill verticales-de-producto-movistar-superreal-io
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: Verticales de Producto - Movistar
Source: https://github.com/Superreal-io/maia-campaign-skills/tree/main/product-verticals-movistar
Command: npx skills add https://github.com/Superreal-io/maia-campaign-skills --skill verticales-de-producto-movistar-superreal-io

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Campaign teams working on Movistar product communications lack a single reference defining which emotions, tone, visual direction, and mandatory elements apply to each product vertical, leading to inconsistent or off-brand copy. ## Core Features & Use Cases - 10 Product Vertical Modules: Covers Ficción, Fútbol, Deportes y Motor, Conectividad, Movistar Plus+, Dispositivos, Partners, Pequeños Tesoros, and eNews newsletters, each with defined emotional drivers, tone, visual direction, and creative levers. - Global and Common Blocks: Enforces shared rules such as CTA with pricing, TV quality claims, sports visuals, and partner logo usage across all verticals. - Mandatory Compliance Rules: Includes blocking rules like the Apple rule for device campaigns and official naming requirements for connectivity products. - Use Case: A copywriter briefed on a LaLiga football campaign loads the Fútbol module to apply the energetic tone, FOMO emotion, sports visual guidelines, and the required CTA-plus-price block before writing any copy. ## Quick Start Load the vertical module matching the product in your brief and write campaign copy following its emotions, tone, visual direction, and mandatories.

Frequently Asked Questions about Verticales de Producto - Movistar

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write Movistar campaign copy for a specific product?▼

Load the vertical module matching the product in the brief, then apply its defined emotions, tone, visual direction, and creative levers. Always combine the global rules, the relevant common blocks, and the vertical module together before writing.

What are the mandatory elements for Movistar football campaigns?▼

Football campaigns require the CTA-plus-price block, the sports visuals block, and partner logos when applicable. The tone must be energetic and direct, with emotions centered on passion, FOMO, and closeness to all LaLiga teams.

What is the Apple rule in Movistar device campaigns?▼

The Apple rule is a blocking requirement defined canonically in the btl-tone-movistar skill, section 5.1. Device campaigns must also use official manufacturer images and logos, and copy cannot proceed without complying with this rule.

Which skills does this product verticals reference depend on?▼

It depends on brand-voice-movistar, btl-tone-movistar, and communication-tiers-movistar. These provide the general brand tone that the vertical modules complement with product-specific detail.

When should agents not invent product data in Movistar copy?▼

Never invent missing data such as prices, schedules, competitions, or partners. The global rules require using generic formulations or placeholders when information is missing, and inferring from context only when possible.

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