viral-marketing-playbook

What problem does it solve?

This playbook helps product teams design and implement viral loops—referral programs, invite systems, and share mechanics—that drive exponential growth and user acquisition.

Core Features & Use Cases

• Viral loop anatomy: mechanics behind referral, invite, and content loops
• K-factor math: calculate viral coefficient and model growth scenarios
• Incentive design: what to offer referrers and referred users
• Real-world case studies: Dropbox, Notion, Loom as growth engines
• Use case: launch a new app with a built-in referral program to accelerate sign-ups

Quick Start

Draft a viral-loop blueprint for a SaaS product including referral mechanics and a K-factor estimate.