What problem does it solve? Marketing teams often struggle to find visual assets that genuinely support a campaign's strategic message, defaulting to literal keyword searches or forcing prewritten headlines onto footage that does not fit. This Skill provides a repeatable method for converting strategic intent into observable visual situations and search queries, then evaluating retrieved assets against the strategy before finalizing the story. ## Core Features & Use Cases - Strategy-to-Situation Translation: Converts abstract marketing objectives, audience states, and emotional territories into observable scenes a camera could actually capture. - Query Family Generation: Builds multiple layered search formulations (broad semantic, concrete scene, action-based, contextual) matched to the retrieval system, whether stock libraries, subtitle databases, or scene-description search. - Asset Evaluation and Alignment Scoring: Assesses retrieved candidates across strategic, visual, emotional, narrative, brand, and practical fit, then derives the final headline or edit direction from what the asset can truthfully support. - Use Case: A content team needs footage expressing "quiet confidence for a fintech brand." The Skill decomposes this into searchable situations, generates query families for a stock library, evaluates returned clips, and adapts the final caption to the selected asset's actual meaning. ## Quick Start Use the visual-asset-discovery skill to turn this campaign brief into a visual search plan with query families and evaluation criteria for finding supporting footage.
