visual-formats

Visual ad formats are selected from a catalog of 45+ options spanning video and static mediums. The library provides definitions and funnel guidance to match specific formats with your campaign concept and messaging angles.

Pair creative mechanics with ad formats by reviewing the catalog's funnel stage guidance for TOF through BOF. The library maps how specific visual formats align with messaging angles to ensure cohesive campaign production and ideation.

Plan production briefs for meta-ads by selecting one or two visual formats from the library that align with your funnel stage. The catalog outputs definitions, medium types, and quick-start prompts to guide immediate production structure.

You can use the format library for both TOF and BOF advertising stages. The catalog includes specific funnel guidance for each visual format, enabling concept ideation and production planning across the entire campaign funnel.

You need a visual format catalog when you must quickly identify effective ad formats to guide production decisions. The library streamlines format selection by providing a comprehensive reference of 45+ formats with medium types and mechanic pairings.

The visual formats library includes both static and video ad formats. Each catalog entry defines the medium type, ensuring you can select the appropriate visual format based on your production capabilities and campaign requirements.