What problem does it solve?
Establish clear visual hierarchy to guide users through interfaces, ensuring the most important content is seen first and scanning is efficient.
Core Features & Use Cases
- Size: Larger elements draw attention first. Use size differences of at least 1.5x for clear distinction.
- Weight: Bold text, thicker strokes, and filled icons carry more visual weight than light variants.
- Color and Contrast: High contrast attracts attention. Use color strategically for CTAs, status, and emphasis.
- Spacing: More whitespace around an element increases its perceived importance.
- Position: Top-left (in LTR layouts) gets seen first; above the fold matters; align with common scanning patterns.
- Density: Isolated elements stand out. Grouped elements are scanned as a unit.
- Hierarchy Levels: Primary, Secondary, Tertiary, Quaternary.
- Common Patterns: Hero sections, Card layouts, Forms, Navigation.
- Best Practices: Squint test to verify hierarchy remains clear, one primary action per view, avoid competing for attention, tell a story through hierarchy, test with real users.
Quick Start
Use a given UI mockup to define Primary, Secondary, and Tertiary emphasis and apply the hierarchy rules accordingly.