visual-identity

Design and maintain a visual identity system with logo, color, typography, iconography, and imagery guidelines.

3|Updated May 28, 2026

Search Tags:#typography #branding #iconography #color-palette #brand-guidelines #logo #visual-identity

Ready to run

npx skills add https://github.com/mahg-es/araya --skill visual-identity-mahg-es

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: visual-identity
Source: https://github.com/mahg-es/araya/tree/main/skills/visual-identity
Command: npx skills add https://github.com/mahg-es/araya --skill visual-identity-mahg-es

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

A logo alone is not a brand. Visual identity is the system of design decisions that makes every output recognizable as yours — from business cards to billboards to browser tabs. This skill designs that system, documented for anyone creating branded materials.

Core Features & Use Cases

Develop and maintain a complete visual identity system including a logo usage guide, color palette, typography, iconography, and imagery guidelines.
Ensure brand consistency across all touchpoints (digital, print, and product interfaces) and streamline on-boarding for designers and developers.
Use Case: When launching a new product or refreshing an existing brand, produce a branded guidelines document that can be referenced by design and engineering teams.

Quick Start

Create a comprehensive brand guidelines document that defines logo usage, color system, typography, iconography, and imagery.

Frequently Asked Questions about visual-identity

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I create a brand guidelines document for design and engineering teams?▼

To create a brand guidelines document, define your logo usage, color system, typography, iconography, and imagery. This visual identity system ensures brand consistency across digital and print touchpoints and streamlines onboarding for design and engineering teams.

What is included in a visual identity system beyond a logo?▼

A visual identity system includes a logo usage guide, color palette, typography, iconography, and imagery guidelines. It ensures brand consistency across all touchpoints, from business cards to browser tabs, providing governance for anyone creating branded materials.

Can I use this to ensure brand consistency across digital and print touchpoints?▼

Yes, you can ensure brand consistency across digital, print, and product interfaces. The system specifies instructions for logo usage, color palettes, typography, and iconography with examples and accessibility considerations to maintain governance across all outputs.

What's the best way to maintain brand governance during a product launch or brand refresh?▼

The best way to maintain brand governance during a product launch is to produce a comprehensive brand guidelines document. This document defines your visual identity system, ensuring consistent asset creation and streamlined onboarding for designers and developers.

Does a visual identity system include accessibility considerations for color and typography?▼

Yes, a visual identity system includes accessibility considerations for color and typography. It specifies instructions for your color palette, typography, and imagery with examples, ensuring brand assets remain accessible while maintaining consistent visual governance.