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AlexYedi
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voice-guidelines

Enforce brand tone, style, and localization rules across marketing copy.

1|Updated Apr 9, 2026
Search Tags:#tone#localization#style guide#brand voice#content governance#copy review
One-click install
npx skills add https://github.com/AlexYedi/Empire_State_Events_Pipeline_Take_3 --skill voice-guidelines-alexyedi
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: voice-guidelines
Source: https://github.com/AlexYedi/Empire_State_Events_Pipeline_Take_3/tree/main/.claude/skills/content-quality/voice-guidelines
Command: npx skills add https://github.com/AlexYedi/Empire_State_Events_Pipeline_Take_3 --skill voice-guidelines-alexyedi

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Inconsistent tone, style, and terminology across channels and regions erode brand identity. This Skill provides a structured framework for reviewing copy against voice pillars, tone ladders, style rules, and localization requirements so every piece of content stays on-brand. ## Core Features & Use Cases - Voice & Tone Framework: Define voice pillars and a tone ladder that shifts by channel, funnel stage, or audience. - Style & Accessibility Rules: Apply grammar, casing, banned-phrase, reading-level, and inclusive-language standards during copy review. - Localization Support: Use a localization matrix covering regional terminology, regulatory statements, and measurement units. - Use Case: When launching a campaign in a new region, review landing page and email copy against the tone ladder and localization matrix, then log issues in the voice feedback form for writers to resolve. ## Quick Start Review this landing page copy against our brand voice pillars, tone ladder, and localization rules for the target region.

Frequently Asked Questions about voice-guidelines

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I enforce brand voice guidelines across marketing copy?▼

Define voice pillars with concrete examples, then review each piece of copy against a tone ladder that adjusts by channel, funnel stage, and audience. Log violations in a feedback form with the issue, recommendation, and owner.

How to localize copy for new regions or verticals?▼

Use a localization matrix mapping each region to its language, required terminology changes, regulatory statements, and measurement units. Review copy against regional style rules before publication.

What should a brand style guide include?▼

A complete style guide covers voice pillars, a tone ladder by channel and audience, grammar and punctuation rules, banned phrases, accessibility standards like reading level and inclusive language, and localization notes per region.

How do I train new writers or agencies on brand standards?▼

Onboard writers with the voice pillars, do/don't example library, and style rules, then use the voice feedback form to give structured corrections. Revisit guidelines quarterly to stay aligned with positioning updates.

When should brand voice guidelines be updated?▼

Review guidelines quarterly and whenever positioning changes. Track exceptions such as partner co-branding separately to avoid conflicting signals across channels.

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