Web — Homepage

Generate strategic homepage copy aligned with Every's brand voice and positioning frameworks.

28|6|Updated Apr 23, 2026
One-click install
npx skills add https://github.com/EveryInc/Marketing-OS --skill web-homepage
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: Web — Homepage
Source: https://github.com/EveryInc/Marketing-OS/tree/main/craft/web/homepage
Command: npx skills add https://github.com/EveryInc/Marketing-OS --skill web-homepage

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires foundation/marketing-os, brand-voice/{relevant brand}, positioning/{relevant brand}, craft/copywriting, craft/editing.

What problem does it solve?

This skill solves the challenge of maintaining brand consistency and clarity when writing or updating homepage copy, ensuring that Every's digital front door effectively orients visitors and drives engagement.

Core Features & Use Cases

  • Brand-Aligned Copywriting: Generates homepage content that adheres to established brand voice and positioning.
  • Strategic Information Architecture: Structures copy to serve multiple audience segments—new visitors, returning users, and evaluators—simultaneously.
  • Use Case: When launching a new product or repositioning a sub-brand, use this skill to draft a homepage that clearly communicates the value proposition in under five seconds.

Quick Start

Invoke the Web — Homepage skill to draft a new hero section and navigation structure for the Every product homepage based on the current positioning guidelines.

Frequently Asked Questions about Web — Homepage

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write homepage copy that aligns with brand positioning frameworks?

Homepage copy that aligns with brand positioning frameworks requires integrating foundational marketing modules with brand voice guidelines to ensure strategic clarity and audience orientation. This skill automatically generates content that maintains brand coherence during creation or revision.

What's the best way to structure a homepage for multiple audience segments?

Structuring a homepage for multiple audience segments requires strategic information architecture that orients new visitors, returning users, and evaluators simultaneously. This skill structures copy to communicate the value proposition clearly within the first five seconds of visitor arrival.

How do I draft a high-converting hero section for a repositioned sub-brand?

Drafting a high-converting hero section for a repositioned sub-brand requires applying positioning guidelines to the specific brand voice framework. This skill generates targeted hero copy and navigation structures that drive engagement while maintaining overall brand consistency.

Does this homepage copywriting skill require a foundation marketing module?

Yes, this homepage copywriting skill requires the foundation marketing module, alongside specific brand voice and positioning dependencies. These integrations are necessary to maintain brand coherence and ensure the generated messaging effectively converts visitors.

Can I use this skill to revise existing web content for clarity and conversion?

Yes, you can use this skill to revise existing web content for clarity and conversion. It applies strategic copywriting and editing frameworks to update homepage content, ensuring the digital front door effectively orients visitors and drives engagement.