web-quality-seo

Add JSON-LD structured data inside a script tag with type application/ld+json in the page head. Use schema.org types like Organization, Article, Product, FAQPage, or BreadcrumbList, then validate the markup with Google's Rich Results Test or the Schema.org validator.

Keep title tags between 50-60 characters with the primary keyword near the beginning and the brand name at the end. Write meta descriptions of 150-160 characters that include the keyword naturally, a call to action, and unique content matching each page.

A robots.txt file should allow crawling of public pages, disallow admin and API paths, and reference the sitemap URL. Avoid blocking static resources like CSS and JavaScript that search engines need to render pages correctly.

Blocking AI crawlers like OAI-SearchBot, PerplexityBot, or ClaudeBot removes your site from those engines' citations but does not affect classic Google rankings. Configure each bot's user-agent separately rather than blanket-blocking all of them.

Meta tags alone account for only part of ranking; content quality and backlinks carry the most weight. Check for technical blockers like noindex directives, missing canonical URLs, poor Core Web Vitals, and crawl errors in Google Search Console.

Use canonical link tags when duplicate content must remain accessible at multiple URLs, such as paginated or parameterized pages. Use 301 redirects when the old URL should be permanently retired and consolidated into a single destination.