website-audit

Automate ICP-aligned website audits and generate prioritized fix reports.

2|Updated Apr 11, 2026

Search Tags:#messaging #audit #website #conversion #lead-generation #trust-signals #icp-alignment

Ready to run

npx skills add https://github.com/ekatasingh1107/b2b-gtm-skills --skill website-audit-ekatasingh1107

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: website-audit
Source: https://github.com/ekatasingh1107/b2b-gtm-skills/tree/main/skills/composites/website-audit
Command: npx skills add https://github.com/ekatasingh1107/b2b-gtm-skills --skill website-audit-ekatasingh1107

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Evaluates and improves ICP alignment, messaging clarity, conversion optimization, and trust signals across a client website to drive better engagement and results.

Core Features & Use Cases

ICP-aligned website audit across homepage, service pages, case studies, about pages, and lead capture points to uncover gaps between ICP messaging and site experience.
Phase-based workflow including intake from agency.config.json, page inventory, homepage audit, service page audit, trust signal assessment, CTA mapping, mobile checks, and information architecture review.
Output includes a prioritized list of fixes with expected conversion impact and practical guidance for implementation in ongoing optimization cycles.

Quick Start

Provide the target website URL and run the audit to generate a prioritized list of fixes.

Frequently Asked Questions about website-audit

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I run an ICP-aligned website audit to improve conversion rates?▼

To run an ICP-aligned website audit, provide your target site URL and agency configuration file. The process evaluates messaging, usability, trust signals, and conversion potential across homepage, service pages, and case studies to generate a structured report with prioritized fixes.

What is a website audit for lead generation and how does it evaluate trust signals?▼

A website audit for lead generation evaluates messaging clarity, trust signals, and conversion optimization to drive engagement. It assesses your homepage, case studies, and lead capture points to uncover gaps between your ideal customer profile messaging and the actual site experience.

Can I audit specific service pages and case studies for messaging alignment?▼

Yes, you can audit specific service pages and case studies for messaging alignment. The audit workflow includes a configurable depth and focus area setting, allowing you to target individual page types like homepages, about pages, and lead capture points.

Do I need an agency.config.json file to perform a website conversion audit?▼

Yes, you need an agency.config.json file to perform a website conversion audit. The phase-based workflow requires this file for intake, alongside the target site URL, to properly evaluate ICP alignment and generate structured reports with scores and prioritized fixes.

What's the best way to map CTAs and review information architecture during a site audit?▼

The best way to map CTAs and review information architecture is using an automated phase-based audit workflow. This process evaluates mobile checks, trust signals, and CTA mapping across your site, outputting a prioritized list of fixes with expected conversion impact.