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website-copywriter

Official

Write B2B website copy that converts.

Marketing & Sales#landing page#objection handling#storybrand#direct response#website copy#b2b marketing#conversion copywriting
Authormarkster-public
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill helps you write conversion-focused B2B website and landing-page copy so you can clearly address buyer objections and turn more visitors into meetings or qualified next steps.

Core Features & Use Cases

  • Objection-driven section writing: Builds each page section to answer a specific buyer objection in sequence (Hero, Social proof, Problem, How it works, Entry offer, Results, Testimonials, Resources, Final CTA).
  • Direct-response frameworks: Uses PAS, StoryBrand arc, and the Objection Gauntlet to produce brief, founder-voiced copy that avoids generic marketing.
  • CTA and claim rules: Enforces practical CTA patterns and requires named, specific claims (numbers, people, outcomes) suitable for service websites.
  • Use cases: Writing or rewriting hero sections, about pages, landing pages, and entire website pages; improving homepage messaging for founder-led B2B services.

Quick Start

Write or rewrite the section you need for a B2B service website, starting with a hero headline under 12 words and then providing the next sections in the Objection Gauntlet order.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: website-copywriter
Download link: https://github.com/markster-public/markster-os/archive/main.zip#website-copywriter

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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