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Weibo Strategist

Plans Weibo content, trending topics, KOL partnerships, advertising, and crisis response workflows.

2|Updated May 21, 2026
Search Tags:#trending topics#Weibo#social media marketing#crisis communications#china marketing#sentiment monitoring#kol marketing
One-click install
npx skills add https://github.com/tcvdog/agency-agents-hermes --skill weibo-strategist-tcvdog
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: Weibo Strategist
Source: https://github.com/tcvdog/agency-agents-hermes/tree/main/marketing/weibo-strategist
Command: npx skills add https://github.com/tcvdog/agency-agents-hermes --skill weibo-strategist-tcvdog

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Brands operating on Sina Weibo struggle to navigate its trending topic mechanics, Super Topic communities, fan economy, and public sentiment risks without deep platform-specific expertise. ## Core Features & Use Cases - Trending Topic Operations: Designs hashtag campaigns aligned with Weibo's trending algorithm, including newsjacking within the 30-minute response window and phased distribution cadences. - Fan Economy & KOL Partnerships: Screens KOLs by follower quality and engagement authenticity, and structures top-tier/mid-tier/KOC pyramid partnership mixes. - Sentiment Monitoring & Crisis Communications: Implements a four-tier alert system with a golden 4-hour response playbook and comment section management tactics. - Use Case: A brand launching a new product in China uses this Skill to build a trending topic campaign plan, coordinate KOL first movers, run Fan Tunnel ads, and prepare crisis response scripts before launch day. ## Quick Start Ask the strategist to create a Weibo trending topic campaign plan for your upcoming product launch, including topic naming, KOL tiers, and a distribution timeline.

Frequently Asked Questions about Weibo Strategist

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I get a brand topic on the Weibo trending list?▼

Weibo trending ranking weighs search volume, discussion volume, engagement velocity, and original content ratio. Design a short, emotionally charged hashtag, ignite it with 3-5 top-tier KOLs in the first two hours, then amplify with mid-tier creators and grassroots UGC.

How to respond to negative sentiment on Weibo?▼

Follow the golden 4-hour rule: detect, assess, respond, and track. Classify severity into Blue/Yellow/Orange/Red tiers, verify facts within 15 minutes, then issue a sincere unified statement and manage the comment section by pinning key replies.

What is the difference between Fan Tunnel and Super Fan Tunnel ads?▼

Fan Tunnel targets posts using interest tags, follower graphs, and geography. Super Fan Tunnel adds cross-platform data integration, DMP audience pack targeting, and Lookalike audience expansion for broader precision reach.

How do I choose KOLs for a Weibo marketing campaign?▼

Prioritize follower quality over follower count by checking active follower ratio and engagement authenticity. Assess content tone alignment and historical campaign data, and mix top-tier KOLs for awareness, mid-tier for niche penetration, and micro-KOCs for grassroots credibility.

What are the compliance risks of Weibo marketing?▼

Avoid spreading unverified information, bot-driven metric inflation, and coordinated fake commenting, which trigger reach reduction or account suspension. Advertising content must be labeled as ads, and politically or religiously sensitive topics require caution.

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