welcome-sequence

Community

Convert new subscribers with a 7-email RMBC arc

Authorstefan-georgi
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill solves the common onboarding gap where new subscribers or first-time buyers lose interest before they become engaged, trusted customers by providing a complete 5-7 email arc that builds rapport, teaches value, and stages offers using RMBC principles.

Core Features & Use Cases

  • Full 5-7 email workflows: Generates subject lines, preview text, short-paragraph bodies, one CTA per email, and a suggested send schedule tailored to sequence length.
  • RMBC-driven structure: Applies Research for audience specificity, Mechanism for progressive differentiation, Briefs for emotional arc, and Copy with strict quality gates (specificity, mechanism quantification, proof diversity, objection handling).
  • Adaptive by opt-in source: Adjusts email 1 and tone for lead magnets, quizzes, purchases, or homepage signups; offers progressive mechanism disclosure and coherence checks.
  • Use Case: Create a 7-email welcome flow for a DTC supplement brand that teases the product mechanism, delivers actionable value, and closes with a quantified hard offer.

Quick Start

Generate a 7-email RMBC welcome sequence for BrandName targeting busy online consumers in the founder voice with opt_in_source lead_magnet and sequence_length 7.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: welcome-sequence
Download link: https://github.com/stefan-georgi/dtc-copywriting-skills/archive/main.zip#welcome-sequence

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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