whatagraph-custom-metrics

You calculate custom marketing metrics by applying custom formulas on top of native channel data, dividing metrics like revenue by spend to compute ROAS or CPA. This allows you to generate reporting values not natively provided by marketing platforms.

You aggregate total spend across multiple marketing channels by summing identical metrics from disparate sources into a single unified total. Cross-source data aggregation standardizes reporting by combining values across different integrations.

Metric aliasing is the process of creating unified names for disparate metrics across various integrations. You need it for marketing reporting when standardizing naming conventions across multiple native channels to ensure consistent data rendering.

Yes, you can use custom formulas to blend data from multiple sources for unified reporting. Configuring formula types, accumulation methods, and aggregation levels enables custom logic on top of blended sources to meet complex reporting requirements.

Custom metrics render incorrectly in reporting widgets when formula types, accumulation methods, and aggregation levels are not precisely configured. Accurate data rendering requires exact setup of these calculation parameters on top of native channel data.