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why-change

Official

Create end-to-end Why Change sales pitches.

Marketing & Sales#narrative#portfolio#web-research#sales-pitch#why-change#corporate-visions#pitch-synthesis
Authorcogni-work
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This skill helps revenue teams craft end-to-end Why Change sales pitches by combining customer-specific research or reusable market-segment framing with a portfolio-backed narrative. It automatically generates two deliverables, sales-presentation.md and sales-proposal.md, using the Corporate Visions arc (Why Change, Why Now, Why You, Why Pay) and ties in web research and portfolio propositions.

Core Features & Use Cases

  • Create Why Change pitches for a named customer (customer mode) or a reusable segment pitch (segment mode).
  • Produce two deliverables: sales-presentation.md (narrative arc) and sales-proposal.md (formal proposal with pricing).
  • Leverage portfolio propositions and solutions, with optional external research (web trends, market signals) to enrich the narrative.
  • Follow the four-phase Corporate Visions arc (Why Change, Why Now, Why You, Why Pay) and synthesize output into ready-to-use materials.

Quick Start

Initialize a new pitch project by selecting Customer mode or Segment mode and running the provided init scripts.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: why-change
Download link: https://github.com/cogni-work/insight-wave/archive/main.zip#why-change

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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