Generate Why Change sales pitches with Corporate Visions arc deliverables.
npx skills add https://github.com/cogni-work/insight-wave --skill why-change
Please help me install this Agent Skill. Skill: why-change Source: https://github.com/cogni-work/insight-wave/tree/main/cogni-sales/skills/why-change Command: npx skills add https://github.com/cogni-work/insight-wave --skill why-change
This skill helps revenue teams craft end-to-end Why Change sales pitches by combining customer-specific research or reusable market-segment framing with a portfolio-backed narrative. It automatically generates two deliverables, sales-presentation.md and sales-proposal.md, using the Corporate Visions arc (Why Change, Why Now, Why You, Why Pay) and ties in web research and portfolio propositions.
Initialize a new pitch project by selecting Customer mode or Segment mode and running the provided init scripts.
High-intent search queries and answers about installing and using this skill.
To create a Why Change sales pitch, initialize a pitch project in Customer mode, provide a named customer and portfolio context, and the system synthesizes a narrative arc with optional web research into sales-presentation.md and sales-proposal.md deliverables.
The Corporate Visions arc structures sales pitches through four phases: Why Change, Why Now, Why You, and Why Pay. It synthesizes portfolio propositions and market signals into a narrative arc that drives customer urgency and differentiation.
Yes, you can generate a reusable segment sales pitch by selecting Segment mode instead of Customer mode. It applies the same Corporate Visions arc and portfolio propositions to produce generalized sales-presentation.md and sales-proposal.md materials for broader audiences.
Yes, a portfolio context is required to synthesize a Why Change pitch. The system leverages your portfolio propositions and solutions to build the narrative, while optional web research enriches the pitch with external market trends.
The Why Change pitch generator produces two markdown deliverables: sales-presentation.md, containing the narrative arc, and sales-proposal.md, a formal proposal with pricing. Both are synthesized using portfolio propositions and the Corporate Visions framework.
Web research is used optionally to enrich the sales proposal generation process. It supplies external market trends and signals that strengthen the Corporate Visions narrative arc alongside your portfolio propositions.
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