win-loss-analyser

Analyze won and lost deals to extract patterns from CRM exports and transcripts.

1|1|Updated Apr 1, 2026
One-click install
npx skills add https://github.com/Peter-Swain-Inc/futureproof-skills --skill win-loss-analyser
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: win-loss-analyser
Source: https://github.com/Peter-Swain-Inc/futureproof-skills/tree/main/plugins/futureproof-sales-conversion-enhancement/skills/win-loss-analyser
Command: npx skills add https://github.com/Peter-Swain-Inc/futureproof-skills --skill win-loss-analyser

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Analyzes closed deals (won and lost) to extract actionable patterns that improve future conversion rates using FutureProof context.

Core Features & Use Cases

  • Data structuring and segmentation across outcomes, ICA segments, and deal stages
  • Quantitative pattern analysis: win rate by segment, kill-zone stage, loss reason distribution, cycle-length insights
  • Qualitative root-cause analysis and a repeatable win pattern playbook for sales enablement
  • Customizable to include FutureProof context, experiments, and research requests

Quick Start

Provide a structured win/loss analysis for a given set of deals and a defined period.

Frequently Asked Questions about win-loss-analyser

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I analyze win/loss data from my CRM exports to improve sales conversion?

Win-loss analysis normalizes CRM exports into outcome, ICA segment, stage-at-loss, and loss reason categories to extract quantitative patterns and qualitative root causes that improve future sales conversion rates.

What is the best way to identify which pipeline stage has the highest deal loss rate?

Pipeline analysis identifies the kill-zone stage by calculating win rates and loss reason distributions across defined deal stages, pinpointing exactly where deals stall and why they drop out of the pipeline.

Can I use buyer interview transcripts to find the root cause of lost deals?

Yes, win-loss analysis processes buyer interview transcripts alongside CRM data to perform qualitative root-cause analysis, categorizing loss reasons and win drivers to build a repeatable sales enablement playbook.

Do I need a specific CRM platform to run win-rate analysis on closed deals?

No specific CRM platform is required; the analysis applies to exported deal data, post-mortems, and transcripts across defined time windows and ICA segments, normalizing the raw data into structured categories.

How do I segment won and lost deals to find repeatable patterns for sales optimization?

Segment closed deals by outcome and ICA profile to extract quantitative insights like cycle-length variations and loss distributions, generating a structured playbook for repeatable deal optimization and sales gains.