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writing-copy

Official

Turn features into conversion-ready copy.

Marketing & Sales#conversion rate#landing page#marketing copy#email copy#call to action#feature to benefit#headline rewriting
Authorhuman-avatar
Version1.0.0
Installs0

System Documentation

What problem does it solve?

It fixes marketing copy that fails to convert by replacing product-centered descriptions with reader-centered messaging using the attention-desire-action framework.

Core Features & Use Cases

  • Attention check: Diagnose whether the opening earns the next sentence with a specific benefit/problem (not a category).
  • Desire shaping: Ensure the body creates a credible, specific gap between the reader’s current state and a better outcome (addressing fears/resistance, not just enthusiasm).
  • Action clarity: Verify the CTA is singular, specific, and low-friction so the reader can immediately take the next step.
  • Feature/benefit correction: Identify sentences that describe the product (features) and rewrite them as reader benefits.
  • Use case examples: landing pages, ad copy, email copy, and product descriptions that aren’t performing, aren’t resonating, or sound like a feature brochure.

Quick Start

Use the writing-copy skill to audit your landing page headline, body, and CTA and rewrite them to match attention, desire, and action.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: writing-copy
Download link: https://github.com/human-avatar/skills-for-humanity/archive/main.zip#writing-copy

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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