xiaoma-durex-copywriter

Generate double-meaning Chinese ad copy and posters using Durex-style copywriting formulas and layout rules.

576|26|Updated Aug 4, 2026
One-click install
npx skills add https://github.com/crawfordxx/xiaoma-durex-copywriter --skill xiaoma-durex-copywriter-crawfordxx
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: xiaoma-durex-copywriter
Source: https://github.com/crawfordxx/xiaoma-durex-copywriter
Command: npx skills add https://github.com/crawfordxx/xiaoma-durex-copywriter --skill xiaoma-durex-copywriter-crawfordxx

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires @napi-rs/canvas, playwright, and includes references (resource) and assets (resource) components.

What problem does it solve? Writing witty, shareable Chinese marketing copy and matching posters is hard: most AI output sounds generic, explains its own jokes, and produces broken Chinese text inside generated images. This Skill encodes the "dual-layer semantics + whitespace" method from Durex China's golden era (2011-2017) into a repeatable workflow for copy and poster production. ## Core Features & Use Cases - Interactive copy workflow: Fills slots with stated assumptions instead of over-asking, presents 3-5 genuinely different concept options (different formulas, subjects, color schemes), then delivers short copy (≤12 characters) for posters and optional long copy for captions. - Eight reusable copy formulas: Homophone substitution, number puns, term hijacking, object monologue, character decomposition, antithesis/calendar style, poetry, and strategic restraint, each with migration templates for non-adult categories like AI courses, SaaS, and e-commerce. - Poster production pipeline: AI image models generate text-free still-life layers while code (Canvas via @napi-rs/canvas or HTML/CSS via Playwright) handles all typography across five aspect ratios (3:4, 1:1, 4:3, 9:16, 16:9), with commercial-use-safe font guidance. - Use Case: Ask it to promote an AI course for a holiday; it proposes several pun-based concepts, you pick one and a ratio, and it outputs the poster copy plus a composed image with keyword highlighting and proper logo placement. ## Quick Start Ask the assistant to write a Durex-style pun-based poster copy for your product or campaign, for example: "Write a witty poster copy and image for my AI course launch on Xiaohongshu."

Frequently Asked Questions about xiaoma-durex-copywriter

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I write Durex-style double-meaning copy for my own product?

Start by finding a connection point between the trending topic and your product using five hook types: proper nouns, core actions, key attributes, numbers, or scenarios. Then apply one of eight formulas such as homophone substitution or term hijacking, keeping the surface layer literal and letting readers infer the brand layer themselves.

How do I generate Chinese poster images without garbled text?

Use a layered pipeline: have the AI image model generate only the still-life subject or background with an explicit NO text instruction, then render all typography with code. The Skill provides a Canvas script using @napi-rs/canvas and an HTML/CSS version using Playwright for pixel-precise Chinese text.

What aspect ratios does the poster generation support?

Five ratios are supported: 3:4 for Weibo and WeChat feeds, 1:1 for Xiaohongshu covers, 9:16 for Douyin with safe zones, 16:9 for website heroes, and 4:3 for presentations. Each ratio triggers a recomposition of the layout rather than a simple rescale.

Which Chinese fonts are safe for commercial poster use?

Source Han Sans, Source Han Serif, Smiley Sans, and LXGW WenKai are free for commercial use under SIL OFL. Avoid Microsoft YaHei, PingFang, FounderType, and Hanyi fonts in commercial materials, since having them installed does not grant commercial licenses.

When should I not use this copywriting approach?

Avoid it for heavily regulated categories like medical, finance, and legal content, crisis communications, audiences without shared internet context, and B2B procurement decisions. The Skill also enforces hard boundaries: no disasters, deaths, tragedies, or sexual innuendo targeting real people.