yandex-metrika

Analyze Yandex.Metrika advertising campaign performance with CPA and conversion metrics.

13|5|Updated Mar 12, 2026

Search Tags:#analytics #reporting #conversions #campaign analysis #cpa #yandex metrika

Ready to run

npx skills add https://github.com/awaik/direct-mcp-ai-project --skill yandex-metrika

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: yandex-metrika
Source: https://github.com/awaik/direct-mcp-ai-project/tree/main/.claude/skills/yandex-metrika
Command: npx skills add https://github.com/awaik/direct-mcp-ai-project --skill yandex-metrika

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) components.

What problem does it solve?

This Skill provides in-depth analytics for advertising campaigns through Yandex.Metrika, enabling users to understand campaign performance beyond basic ad platform metrics.

Core Features & Use Cases

Campaign Performance Analysis: Track metrics like CPA, conversions, and user behavior on-site.
Cross-Platform Data Integration: Combines Yandex.Direct ad spend data with Metrika's website analytics for a holistic view.
Use Case: Analyze why a specific Yandex.Direct campaign's CPA has increased by examining website visit data, bounce rates, and conversion goals in Yandex.Metrika for that campaign.

Quick Start

Get a report for the campaign with ID '12345' from the last 7 days using the Yandex.Metrika skill.

Frequently Asked Questions about yandex-metrika

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I analyze Yandex.Metrika campaign data to understand why CPA increased?▼

To analyze Yandex.Metrika campaign data for a CPA increase, you cross-reference Yandex.Direct ad spend with website visit data, bounce rates, and conversion goals. This isolates on-site behavior factors driving up the cost per acquisition.

What metrics are included in Yandex.Metrika campaign reports?▼

Yandex.Metrika campaign reports include UTM-tagged campaign data, CPA, conversion rates, and period comparisons. They also provide audience demographics, traffic sources, popular pages, and goal tracking.

Can I combine Yandex.Direct ad spend with website analytics for a holistic view?▼

Yes, you can combine Yandex.Direct ad spend with website analytics. The Skill integrates cross-platform data to provide a comprehensive campaign evaluation, bridging ad platform costs with on-site user behavior.

How do I get a 7-day conversion rate report for a specific campaign ID?▼

To get a 7-day conversion rate report for a specific campaign ID, you request the data using the Metrika tools. The system processes the UTM-tagged campaign report and compares performance metrics over the specified period.

Does this Skill require direct API integration to access Yandex.Metrika counters and goals?▼

Accessing Yandex.Metrika counters and goals requires using the Skill's internal `metrika_*` tools. These built-in scripts handle the data retrieval process for traffic sources, audience demographics, and conversion goals.

What is the best way to compare advertising performance across different periods in Yandex.Metrika?▼

The best way to compare advertising performance across periods is using the period comparison feature. It evaluates UTM-tagged campaign reports and conversion rates side-by-side to identify performance trends over time.