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02-brief-chien-dich

Generate a nine-part marketing campaign execution brief with objectives, channels, timeline, and RACI tasks.

Updated May 13, 2026
Search Tags:#marketing strategy#campaign brief#budget allocation#creative direction#channel planning#kpi planning#raci matrix
One-click install
npx skills add https://github.com/TimothyMt/Full-stack-mkt-v0.1 --skill 02-brief-chien-dich-timothymt
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: 02-brief-chien-dich
Source: https://github.com/TimothyMt/Full-stack-mkt-v0.1/tree/main/skills/vi/02-brief-chien-dich
Command: npx skills add https://github.com/TimothyMt/Full-stack-mkt-v0.1 --skill 02-brief-chien-dich-timothymt

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

It solves the problem of turning a vague campaign idea into an execution-ready marketing brief that aligns goals, audience insight, creative direction, channel plan, timeline, deliverables, and risk mitigation.

Core Features & Use Cases

  • 9-part execution brief: Produces a structured campaign document from context to risks, including objective setting, target audience definition, core message, creative direction, channel system, phased budget allocation, and milestones.
  • Up to 4-question information gathering: Ensures the brief starts with the right inputs (campaign type, KPIs, budget/timing, available assets/data) before generating outputs.
  • RACI + deliverables planning: Assigns responsibilities across roles and lists concrete handoff items (ads copy, scripts, UGC brief, landing page, email/Zalo templates, reporting).
  • Auto-trigger chaining to related skills: Recommends next steps to generate ad copy, video scripts, content schedules, and UGC briefs based on the completed campaign brief.

Quick Start

Provide your campaign type, target KPIs, total budget with start date, and what assets/data you already have, then ask the AI to generate a complete 9-part campaign brief.

Frequently Asked Questions about 02-brief-chien-dich

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a marketing campaign brief from a basic idea?▼

To create a marketing campaign brief, provide your campaign type, target KPIs, total budget, start date, and available assets. The system generates an execution-ready document with SMART objectives, audience insights, channel planning, phased budget allocation, and RACI deliverables.

What should a complete campaign brief include for cross-channel execution?▼

A complete campaign brief includes nine core parts: SMART objectives, audience insight framework, core message, creative direction, channel system, phased budget allocation, timeline milestones, deliverables with RACI assignments, and risk mitigation triggers.

How do I allocate budget and plan timelines for a seasonal marketing campaign?▼

Budget allocation and timeline planning are handled by structuring your campaign into time phases with specific milestones. The brief maps your total budget across a channel system, assigning phased allocations and timeline triggers for seasonal or launch scenarios.

Can I assign responsibilities and deliverables in a campaign brief using a RACI matrix?▼

Yes, the campaign brief includes RACI planning to assign responsibilities across roles. It lists concrete handoff items like ad copy, video scripts, UGC briefs, landing pages, and email templates, ensuring clear accountability for each deliverable.

What information do I need to provide before generating a campaign brief?▼

You need to provide four key inputs: the campaign type, target KPIs, total budget with start date, and available assets or data. This ensures the generated brief aligns with your specific launch, awareness, sales, or re-launch scenario.

What happens after I generate a marketing campaign brief?▼

After generating the brief, the system recommends next steps to produce specific execution assets. This includes chaining to related skills that generate ad copy, video scripts, content schedules, and UGC briefs based on your completed campaign plan.

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