02-campaign-brief-global
CommunityCreate a complete 9-section global campaign brief
System Documentation
What problem does it solve?
It helps you quickly structure a global marketing campaign into a clear, execution-ready plan (context, objectives, target, messaging, creative direction, channels, timeline, deliverables, and risks) so downstream marketing and content skills can produce consistent assets.
Core Features & Use Cases
- 9-Section Campaign Brief: Builds a full creative/marketing brief covering strategy, audience, messaging, creative direction, channel system, and execution timeline.
- Objectives + KPI Rigor: Translates goals into SMART objectives and measurable KPIs, including region-aware benchmark guidance.
- Execution-Ready Deliverables & Risks: Outputs a deliverables list with a RACI matrix and a practical risk/mitigation plan with “Plan B”.
- Downstream Skill Activation: Aligns outputs for ad copy, video scripts, content calendar, and UGC briefs once the brief is finished.
Example use case: Prepare a global product launch campaign that needs consistent messaging across TikTok, Meta, LinkedIn, Google Search, email, and landing page—plus a timeline and risk plan that keep production moving.
Quick Start
Use the 02-campaign-brief-global skill to generate a global campaign brief for your product launch after providing answers to campaign type, primary goal, budget/timeframe, and existing assets.
Dependency Matrix
Required Modules
None requiredComponents
Standard package💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: 02-campaign-brief-global Download link: https://github.com/minhnv0807/ai-business-skills/archive/main.zip#02-campaign-brief-global Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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