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media-buying-brief

Community

Generate winning media buying briefs fast.

Marketing & Sales#audience-targeting#campaign-planning#budget-allocation#ad-brief#media-buying
Authorstefan-georgi
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This skill eliminates the guesswork and manual effort of drafting detailed media buying briefs, ensuring advertisers have a complete, data‑driven plan for audience targeting, budget allocation, KPI targets, and testing.

Core Features & Use Cases

  • Audience Architecture: Generates layered targeting strategies with specific interests and look‑alike percentages.
  • Budget & KPI Planning: Allocates monthly spend across testing, scaling, and retargeting while setting concrete CPA, ROAS, and CTR targets.
  • Creative Rotation & Testing Roadmap: Defines launch cadence, kill/scale criteria, and isolated variable tests for ads.
  • Use Cases: Ideal for DTC marketers launching campaigns on Meta, TikTok, YouTube, or native platforms who need a ready‑to‑execute brief that aligns with RMBC methodology.

Quick Start

Create a media buying brief for a $10,000 monthly Meta campaign promoting a fitness supplement.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: media-buying-brief
Download link: https://github.com/stefan-georgi/dtc-copywriting-skills/archive/main.zip#media-buying-brief

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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