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performance

Diagnose paid advertising campaigns and prioritize optimizations for CTR, CPC, CPL/CPA, and ROAS.

Updated Apr 9, 2026
Search Tags:#performance#diagnostics#paid-ads#roas#meta-ads#a/b-testing#budget-allocation
One-click install
npx skills add https://github.com/eusouwillnunes/sistema-maestro --skill performance-eusouwillnunes
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: performance
Source: https://github.com/eusouwillnunes/sistema-maestro/tree/main/skills/performance
Command: npx skills add https://github.com/eusouwillnunes/sistema-maestro --skill performance-eusouwillnunes

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill diagnoses paid advertising performance problems and provides prioritized, data-driven recommendations to improve CTR, CPC, CPL/CPA and ROAS across multiple paid channels.

Core Features & Use Cases

  • Campaign diagnostics (80/20): Identify the top-performing 20% of campaigns, ad sets and creatives, classify assets to Escalar/Testar/Pausar and expose budget drains.
  • Troubleshooting & root-cause: Walk an ordered diagnostic tree for symptoms like low CTR, high CPC, clicks without conversions, or rising CPA and produce concrete corrective actions.
  • Test planning & budget allocation: Create prioritized A/B test plans following the hierarchy (Offer > Público > Criativo > Copy > LP > Formato) and recommend budget splits for tests, remarketing and scaling.
  • Channel selection & structure: Recommend which paid channels to test and provide platform-specific campaign structures for Meta, Google, TikTok and LinkedIn.

Quick Start

Ask the analyst to diagnose my Meta Ads campaigns for the last 30 days including CTR, CPC, CPL and ROAS and deliver a prioritized 80/20 action plan with next steps.

Frequently Asked Questions about performance

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I diagnose paid ads to find budget drains and improve ROAS?▼

Diagnose paid ads by analyzing metrics like CTR, CPC, and ROAS to classify assets into Escalar/Testar/Pausar categories. This identifies the top-performing 20% of campaigns and exposes budget drains for actionable optimization.

What is the best way to troubleshoot high CPC and low CTR in Meta Ads campaigns?▼

Troubleshoot high CPC and low CTR in Meta Ads by following an ordered diagnostic tree to identify root causes. This process analyzes campaign metrics to produce concrete corrective actions targeting specific performance symptoms.

How do I plan A/B tests for paid advertising campaigns to increase conversions?▼

Plan A/B tests for paid advertising by prioritizing elements in the hierarchy of Offer > Audience > Creative > Copy > LP > Format. This structured testing approach isolates variables to maximize conversion rate improvements.

Can I use this approach to allocate ad budgets across Meta, Google, TikTok, and LinkedIn?▼

You can allocate ad budgets across Meta, Google, TikTok, and LinkedIn by providing platform context and business objectives. The analysis recommends specific budget splits for testing, remarketing, and scaling channels.

What metrics do I need to provide for a paid ads campaign diagnostic?▼

Provide metrics including CTR, CPC, CPL/CPA, ROAS, and CPM, along with a timeframe and business objectives. Supplying these campaign metrics enables the generation of prioritized, measurable performance recommendations.

Why are my paid ads getting clicks but no conversions, and how do I fix it?▼

Paid ads getting clicks without conversions indicate a disconnect in the offer, audience targeting, or landing page. Diagnose the root cause using campaign metrics to generate corrective actions that align ad spend with conversion goals.

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