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performance:diagnostico

Diagnose paid-media campaign performance and prioritize Escalar/Testar/Pausar actions.

Updated Apr 9, 2026
Search Tags:#performance#troubleshooting#diagnose#ads#roas#cpa#80-20
One-click install
npx skills add https://github.com/eusouwillnunes/sistema-maestro --skill performance-diagnostico
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: performance:diagnostico
Source: https://github.com/eusouwillnunes/sistema-maestro/tree/main/skills/performance/diagnostico
Command: npx skills add https://github.com/eusouwillnunes/sistema-maestro --skill performance-diagnostico

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill provides a structured, data-driven diagnostic process to identify the real causes of poor paid media performance, preventing generic advice and focusing on the highest-impact fixes across the funnel.

Core Features & Use Cases

  • Funnel-aware diagnostics: Maps CTR, CPC, CPL/CPA, ROAS and CPM to the correct funnel stage to avoid optimizing the wrong metric.
  • 80/20 campaign classification: Finds the top-performing 20% of campaigns/ads and identifies budget drains to Escalar/Testar/Pausar.
  • Troubleshooting guidance: Step-by-step checks for common symptoms (high CPM, low CTR, clicks without conversions) and prioritized remediation with expected impact and timelines.
  • Use Case: Give platform, period and current metrics and receive a prioritized diagnostic that highlights whether the issue is traffic, creative, audience or landing page, plus concrete next steps.

Quick Start

Analyze my Meta campaign for the last 14 days: CTR 2.5%, CPC R$1.80, CPL R$45, goal CPL R$30, and produce a prioritized 80/20 diagnostic with recommended actions, expected impact, and timelines.

Frequently Asked Questions about performance:diagnostico

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I diagnose poor ad performance and find bottlenecks in my paid media campaigns?▼

To diagnose ad performance bottlenecks, input platform, period, and metrics like CTR, CPC, and ROAS to map them across funnel stages. This isolates whether issues stem from traffic, creative, audience, or landing pages, yielding prioritized Escalar, Testar, or Pausar actions.

What is the 80-20 rule for ad campaigns and how does it identify budget drains?▼

The 80/20 campaign classification identifies the top-performing 20% of ads while exposing budget drains. Applying this to campaign metrics isolates wasted spend and produces concrete recommendations to scale winners or pause underperforming assets.

Why does my Meta campaign have high CPM and low CTR without conversions?▼

High CPM and low CTR without conversions indicate traffic or creative bottlenecks in your funnel. Troubleshooting these symptoms requires analyzing platform metrics over specific periods to determine if audience targeting or ad creative is the primary failure point.

Can I use this ad diagnostic process for Google and TikTok ads, or only Meta?▼

You can use this ad diagnostic process for Google and TikTok ads in addition to Meta. The troubleshooting logic applies to paid-media campaigns across these platforms by evaluating CTR, CPC, CPL, CPA, ROAS, and CPM over 7, 14, and 30 day windows.

What metrics do I need to troubleshoot ad performance and get scaling recommendations?▼

To troubleshoot ad performance and get scaling recommendations, you need platform, period, objectives, and metric values including CTR, CPC, CPL, CPA, ROAS, and CPM. These inputs generate a prioritized diagnostic with expected impact metrics and re-evaluation timelines.

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