performance:diagnostico

What problem does it solve?

This Skill provides a structured, data-driven diagnostic process to identify the real causes of poor paid media performance, preventing generic advice and focusing on the highest-impact fixes across the funnel.

Core Features & Use Cases

• Funnel-aware diagnostics: Maps CTR, CPC, CPL/CPA, ROAS and CPM to the correct funnel stage to avoid optimizing the wrong metric.
• 80/20 campaign classification: Finds the top-performing 20% of campaigns/ads and identifies budget drains to Escalar/Testar/Pausar.
• Troubleshooting guidance: Step-by-step checks for common symptoms (high CPM, low CTR, clicks without conversions) and prioritized remediation with expected impact and timelines.
• Use Case: Give platform, period and current metrics and receive a prioritized diagnostic that highlights whether the issue is traffic, creative, audience or landing page, plus concrete next steps.

Quick Start

Analyze my Meta campaign for the last 14 days: CTR 2.5%, CPC R$1.80, CPL R$45, goal CPL R$30, and produce a prioritized 80/20 diagnostic with recommended actions, expected impact, and timelines.