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ads-budget

Evaluate ad budget allocation and bidding strategies across multiple advertising platforms.

2|Updated Feb 18, 2026
Search Tags:#scaling#roas#ad spend#budget allocation#bidding strategy#kill list
One-click install
npx skills add https://github.com/successunforgettable/coachflow --skill ads-budget-successunforgettable
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: ads-budget
Source: https://github.com/successunforgettable/coachflow/tree/main/.agents/skills/ads-budget
Command: npx skills add https://github.com/successunforgettable/coachflow --skill ads-budget-successunforgettable

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill analyzes cross-platform advertising spend and bidding strategies to surface inefficient spend, identify campaigns to scale, and produce actionable kill lists so marketers can improve ROAS and MER quickly.

Core Features & Use Cases

  • Budget Allocation Framework: Applies a 70/20/10 allocation model to split spend between proven channels, scaling opportunities, and tests.
  • Bidding & Platform Guidance: Evaluates bidding modes and conversion volumes per platform (Google, Meta, LinkedIn, TikTok, Microsoft) and recommends switches between maximize clicks, target CPA, and ROAS targets.
  • Scaling and Kill Decisions: Uses the 20% scaling rule and 3x Kill Rule to produce scale lists, kill lists, MER analysis, and quick wins for immediate optimization.
  • Use Case: Audit a multi-channel ad account to reallocate budget, recommend bidding changes, and output a prioritized list of campaigns to pause or scale.

Quick Start

Audit my ad accounts and generate a budget strategy report that applies the 70/20/10 rule, identifies scale candidates, and lists campaigns to pause using the 3x Kill Rule.

Frequently Asked Questions about ads-budget

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I optimize ad spend across multiple platforms to improve ROAS?▼

Optimize ad spend by evaluating budget allocation and bidding strategies across Meta, Google, TikTok, LinkedIn, and Microsoft to surface inefficient spend and produce actionable kill lists for improved ROAS.

What is the 70/20/10 budget allocation model for scaling ad campaigns?▼

The 70/20/10 budget allocation model splits ad spend between proven channels, scaling opportunities, and tests, providing a structured framework to reallocate budget and identify scaling readiness across campaigns.

How do I decide which ad campaigns to pause or scale using a kill list?▼

Decide which ad campaigns to pause or scale by applying the 3x Kill Rule and 20% scaling rule to campaign-level spend, conversion counts, and CPA targets to generate prioritized kill and scale lists.

When should I switch bidding strategies between maximize clicks and target CPA?▼

Switch bidding strategies between maximize clicks and target CPA based on conversion volumes per platform and benchmark metrics, ensuring bidding decisions align with scaling readiness and ROAS targets.

Can I audit paid media campaigns on Meta and Google for MER analysis?▼

Audit paid media campaigns on Meta and Google by analyzing cross-platform advertising spend and bidding strategies to produce MER analysis, quick wins, and a budget strategy report.

What metrics do I need to assess scaling readiness for cross-platform ad campaigns?▼

Assess scaling readiness by requiring campaign-level spend, conversion counts, CPA and ROAS targets, and platform benchmark metrics to evaluate bidding decisions and campaign pausing across multiple platforms.

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