ads-math

Calculate CPA, ROAS, LTV:CAC, and MER for Meta, Google, and TikTok campaigns.

58|12|Updated Apr 29, 2026
One-click install
npx skills add https://github.com/Hainrixz/claude-ads --skill ads-math-hainrixz
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: ads-math
Source: https://github.com/Hainrixz/claude-ads/tree/main/skills/ads-math
Command: npx skills add https://github.com/Hainrixz/claude-ads --skill ads-math-hainrixz

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This skill eliminates guesswork in paid advertising by providing instant, accurate financial calculations for complex metrics like ROAS, CPA, and LTV:CAC, ensuring your budget is always optimized for profitability.

Core Features & Use Cases

  • Financial Modeling: Calculate break-even points, forecast budget scaling scenarios, and assess marketing efficiency ratios (MER).
  • Performance Analysis: Evaluate impression share opportunities and identify whether to prioritize budget increases or quality improvements.
  • Use Case: When you need to determine if a planned budget increase will remain profitable, use this skill to run a 3-scenario forecast based on your historical CPA and current AOV.

Quick Start

Ask the assistant to calculate the break-even ROAS and current headroom for your latest campaign using the provided spend and margin data.

Frequently Asked Questions about ads-math

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I calculate break-even ROAS for my PPC campaigns?

To calculate break-even ROAS, the tool uses your campaign spend, conversion data, and business margin metrics to find the exact point where advertising revenue equals costs. This identifies your profitability threshold before scaling budgets.

Can I forecast budget scaling scenarios for Meta, Google, and TikTok ads?

Yes, you can forecast budget scaling scenarios across Meta, Google, and TikTok platforms. The tool uses your historical CPA and current AOV to generate a 3-scenario forecast showing if a planned budget increase will remain profitable.

What PPC metrics do I need to calculate marketing efficiency ratio (MER)?

Calculating marketing efficiency ratio (MER) requires inputting your total campaign spend, conversion data, and business margin metrics. The tool processes these inputs to evaluate your overall advertising performance and efficiency.

How do I know if I should increase my PPC budget or improve campaign quality?

The tool evaluates impression share opportunities alongside your CPA and ROAS data to identify whether you should prioritize budget increases or creative quality improvements. This prevents inefficient spend on underperforming campaigns.

What is the best way to analyze LTV:CAC for paid advertising profitability?

Analyzing LTV:CAC requires inputting your campaign spend and conversion data to assess long-term advertising profitability. The tool compares customer lifetime value against acquisition costs to generate actionable scaling recommendations.