ads-budget

Optimize ad budgets and bidding strategies by applying framework-driven rules like 70/20/10 allocation and 3x Kill Rule across Google Ads, Meta, LinkedIn, TikTok, and Microsoft to maximize ROAS. It evaluates cross-platform performance and outputs actionable kill or scale recommendations.

The 3x Kill Rule is an advertising scaling framework that identifies underperforming campaigns for immediate termination to reduce budget waste. It serves as a core reference framework alongside the 20% scaling rule to dictate bidding decisions and budget allocation across multi-platform campaigns.

Allocate ad spend using the 70/20/10 budget framework by distributing investments across proven campaigns, testing new opportunities, and experimental channels. This framework-driven approach maximizes ROAS by structuring budget allocation data into a structured BUDGET-STRATEGY-REPORT.md for executive visibility.

Cross-platform bidding evaluation supports TikTok and Microsoft Ads alongside Google Ads, Meta, and LinkedIn. It requires data integration from these ad platforms to generate performance health scoring and actionable bidding recommendations tailored to each platform's scaling rules.

Generate a budget strategy report by integrating performance data from your ad platforms and applying framework-driven allocation rules. The process outputs a structured BUDGET-STRATEGY-REPORT.md containing kill and scale lists, performance health scoring, and actionable bidding recommendations for executive visibility.

Apply the 20% scaling rule to your advertising budget when campaigns demonstrate positive ROAS and are ready for controlled expansion. It functions as a key framework for scaling decisions, ensuring budget allocation increases incrementally rather than risking waste on unproven multi-platform bidding strategies.