ads-budget

Ad spend optimization across Google, Meta, LinkedIn, TikTok, and Microsoft requires automated budget allocation and bidding strategy reviews. This process applies the 70/20/10 rule to guide spending decisions and outputs a BUDGET-STRATEGY-REPORT.md with actionable recommendations.

The 3x Kill Rule in budget allocation determines when to terminate underperforming campaigns. It serves as a kill decision-making threshold alongside the 20% scaling rule, helping evaluate cross-platform ad spend to maximize ROAS and prevent wasted budget.

Creating a bidding strategy for SaaS and e-commerce campaigns involves applying platform-specific bidding trees. This approach evaluates performance data across Google, Meta, LinkedIn, and TikTok to generate targeted scale and kill lists within a comprehensive budget strategy report.

Yes, this budget allocation approach works for both SaaS and e-commerce brands. It evaluates cross-platform ad spend using standardized rules like the 70/20/10 allocation method and the 20% scaling rule to optimize ROAS across diverse campaign types.

To generate a budget and bidding strategy recommendation, you need to load current ad spend and performance data. This input enables the automated evaluation of kill and scale decisions across multiple ad platforms to optimize your overall spend.

You should apply the 20% scaling rule to ad campaigns when evaluating performance data for budget allocation. This rule guides scaling decisions alongside the 3x Kill Rule and platform-specific bidding trees to ensure spend optimization and improved ROAS.